Explaining the basics
What is sensory marketing?
Sensory marketing is a strategy that engages the customer’s senses: sight, sound, smell, touch, and taste – to create memorable and emotionally impactful brand experiences. By stimulating multiple senses, it strengthens brand recognition, enhances customer satisfaction, and encourages loyalty.
Our sensory marketing offer includes audio marketing (creating custom playlists and soundscapes), scent marketing (developing signature scents to define your brand identity), digital signage (dynamic visual content to engage and inform customers), and dedicated solutions for kids’ sections (engaging senses that keep young visitors entertained).
Audio Marketing
We create a customised listening experience to ensure a dynamic and engaging journey for your customers.
Scent Marketing
Our experienced aroma specialists help your business stand out with the help of a custom-made scent strategy.
Digital Signage
Flexibility in your signage strategy, thanks to customised content and high-tech solutions.
Improving happiness
Make impact by offering a sensory experience
Sensory experiences have a profound impact on our emotions. Pleasurable sensory stimuli, such as soothing music or comforting smells, can significantly enhance our mood and reduce stress.
A sensory experience can serve as a temporary escape from negative emotions, providing a much-needed distraction and improving overall emotional state. Sensory inputs can evoke nostalgic memories, linking past experiences with current emotional states. The release of neurotransmitters like dopamine during enjoyable sensory experiences promotes feelings of happiness and well-being.
Engaging multiple senses can deepen emotional connections and enhance the memorability of experiences. For instance, using specific scents or sounds as sensory triggers can evoke powerful memories and strengthen interpersonal connections.
The numbers
Our realisations so far
3.150
scent installations
4.620
music installations
1.100
digital screens
292.440
happy customers
Get to know us
About make sense media
We invite you to discover the power of sensory experiences for your business with our team of dedicated sensory marketing enthusiasts. Our team is specialised in crafting comprehensive marketing and customer experience (CX) strategies through scent marketing, audio marketing, and cutting-edge digital signage technologies.
Our mission is to support the transformation of your business environment into a memorable, multi-sensory journey which your customers will remember for long after their visit. We are committed to delivering creative solutions and utilising the highest quality products to ensure that your brand stands out in today’s competitive marketplace.
Take your business to the next level of customer experience and innovation with our tailor-made solutions designed specifically for your brand’s unique identity. Let’s explore the possibilities together!
Questions?
Frequently Asked Questions
How do sensory experiences affect emotions?
Sensory experiences significantly influence emotions by enhancing mood, reducing stress, and triggering nostalgic memories, which collectively improve emotional well-being. By creating the right sensory experience, you can improve your customer experience and as a result, your sales and customer base.
How can sensory marketing help improve the experience of customers?
Sensory marketing enhances customer experience by engaging the senses to create a memorable, emotionally resonant, and inviting atmosphere that encourages exploration, strengthens brand loyalty, and differentiates your business from competitors.