Explaining the basics
What is Digital Signage?
Digital signage uses digital displays to share information, promote products, and engage audiences effectively. It’s a powerful tool for businesses to convey messages and leave a strong impression on potential customers. This versatile solution is used across various industries, such as retail, education, healthcare, and corporate environments.
Delivering targeted messages has never been easier. Thanks to recent developments in technology, we can now play commercials that are specifically targeted to the customers in your store. We can also measure the effectiveness of your digital signage campaigns on the actual purchasing behaviour of your customers, through face and gender recognition technology.
What does it get you?
Benefits of Digital Signage
There are many benefits to using a well thought out digital signage strategy. It is the ideal solution to make sure your customers get the information they need in order to interact directly with your business. Especially in a world where attention spans are short, you should aim to capture that attention, quickly, and never let it go.
A great digital signage strategy can even create a lasting impression on your customers, making them more likely to remember your brand and return to your business.
Using a digital signage screen also saves time and resources, as you can update the content remotely. This means you no longer have to get static displays, menu boards or window stickers printed, transported and installed. All you need is a working internet connection.
Choosing the right screen
Types of digital displays
There are different kinds of digital signage displays, depending on the type of customer experience you are going for.
Touch screen display
If you want your customers to interact directly with the content you’re showing them, you might want to opt for interactive touch screens or tablets.
Digital menu board
Restaurants and cafes often make use of digital menu boards. This allows them to adjust their menu quickly and easily, saving time and costs.
Ultra-high brightness display
For outdoor locations, sunlit areas or windows, a regular display might not be sufficient. In order to combat the light, you might have to opt for a display with ultra-high brightness.
Wayfinders
Our wayfinders are a combination of modern design, functionality and intuitive operation. They cannot be missed in any space where guests and customers need directions to a specific place. For convenience and increased functionality, many of our devices allow users to scan a QR code in order to see the directions on their mobile device.
Behind the screen
Digital Signage software and management
After installing your digital signage screens, you will need software to manage the content you show to your customers. This software can be installed locally or cloud-based, the latter being especially useful when managing multiple locations.
What you’ll want to look for in your digital signage software is a user-friendly interface for easy content creation and management. Our partner Easyscreen provides just that.
In some cases, and depending on your requirements, we can use System-on-a-Chip (SoC) software directly on the LED screens we use. Otherwise we need to install a dedicated digital signage player locally.
Content matters
Creating engaging content for Digital Signage screens
In order to pull your audience in, you need tailored content that fits the customer and the location. Use a combination of different media types: text, images, videos and animations. Make sure your visuals are engaging and update them regularly to keep content fresh and relevant. To take it to the next level, we can even tailor the content to the actual people that are present in your business.
Let's create your Digital Signage strategy
Custom content creation and design
Great content makes your digital signage campaign stand out and helps boost sales, while bad content creates a negative customer experience. Make sure the content you show on your screens is relevant, aesthetically pleasing, and strategically planned.
Choosing the right Digital Signage solution
When choosing a digital signage solution, consider the goal you want to achieve. Assess the target audience and location. Evaluate the features and functionalities of different solutions, so you can choose a digital signage strategy that best suits your purpose.
See how it's used
Real-world applications of Digital Signage
Digital signage can be used in many different fields. Let's list a few to give you an idea of the possibilities.
Retail stores
Retail stores might use digital signage for promoting products and offers. The displays are strategically placed in order to make visitors aware of a deal they don't want to miss.
Restaurants and cafes
Digital menu boards are a great way for restaurants and cafes to save costs, keep their offer up-to-date and sell out products before they expire.
Corporate headquarters
Even in office buildings, digital signage can play an important role in communication and engagement. Interactive screens showing maps help employees and visitors navigate the building, find offices, meeting rooms, or specific departments.
Educational institutions
Digital signage in educational institutions is widely used to improve communication, enhance learning experiences, and create a modern, connected environment. Screens in hallways, cafeterias, and common areas show important updates such as event announcements, class cancellations, and school news. With many countries nowadays starting to ban students from carrying mobile phones, digital signage will become even more important in schools.
Healthcare facilities
Digital signage in healthcare facilities is a powerful tool to enhance patient experience, streamline communication, and improve operational efficiency. Screens in waiting areas, lobbies, and exam rooms can display health tips, educational videos, and wellness advice, helping patients learn about healthy lifestyles, preventive care, or common medical conditions.
Implementation and integration of Digital Signage
Installing your digital signage screens and setting up the software can be intimidating – we’re here to help! With our years of experience in the digital signage industry, we provide training and support for anyone who will be working with your systems. We also offer ongoing hardware maintenance and updates to the software.
Measuring the success of Digital Signage
In order to measure the success of your digital signage campaign, you can track engagement and interaction with your screens. Monitor sales of the product or service your campaign is aimed towards and see if your revenue increases. A great way to find out how your audience feels about your campaign is to collect customer feedback.
Analyse your data-driven insights in order to refine your strategy, making sure your digital sign is showing the right content at the right moment.
Ready to learn more?
Meet our Digital Signage Experts
Whether you need an interactive touch screen, a LED wall or an entertainment corner for kids, we’ve got you covered.
Our experts are ready to put together a custom strategy, based on your audience, locations and the goal you want to achieve.
Drop your email down below and one of our specialists will reach out to see what we can do for you!
