Background music – a great idea for your business!

How often do you find yourself staying in a place a little longer because of the music you hear there? Or do you associate certain places well because that's where you remembered a forgotten hit that has since returned to your daily playlist? Do you sometimes have it that a particular song triggers an emotion in you and makes you involuntarily smile to yourself under your breath? These are the effects of background music in the retail and service space and in this post, we'll show you why it's worth investing in the right musical atmosphere for your business.

Musical sales support is a form of promotion that aims to increase brand recognition and boost sales performance through the use of sound. It is one of the pillars of sensory marketing - alongside, for example, scent marketing. Appropriately selected music is therefore intended to increase the attractiveness of a given space, thus making customers more willing to stay in that place and make more purchases. According to some data, as many as 72% of customers are able to spend more money if the right music is played in a service space. In addition, the number of customers can increase by up to 30% if the right music is played in the space.

However, musical sales support is not just a backdrop in shops or shopping malls. Sometimes it's a time-suppressor during a stressful wait at the doctor's, sometimes it's a musical setting for a relaxing clothes shopping experience, but sometimes it's also a key ingredient for a good time in places such as bars, discos or computer game rooms, for example. It is therefore extremely important to choose the right music for the industry and target group of our business. Well-chosen music is half the battle when it comes to using sound effectively in a commercial space. Aside from the obvious impact on turnover and traffic, musical brand identification also helps to create a pleasant atmosphere that fosters a positive image. Customers are more likely to return to places where they feel comfortable and with which they have good memories. The right playlist also helps to create a positive shopping experience, which makes customers more likely to return to such a space and company.

The benefits of musical sales support in a nutshell:

• Causes an increase in the number of customers by up to 30%
• Improves the mood, thanks to which customers have fond memories of time spent in a given place and are more active when shopping
• Makes the time spent in a given space more pleasant, which creates an unforgettable shopping experience
• Enables active creation of a positive image of a given brand

It is worth mentioning that music in business is not limited to songs or sounds. It is also podcasts, advertising spots or jingles, such as the sound that everyone hears immediately upon seeing the logo of a certain streaming platform for films and series. Or a popular song that has already become a hated but familiar hit because of an advertisement for a chain of electronics shops.

As you can see, musical sales support is an extremely subtle, but very meaningful and useful marketing tool that can effectively strengthen a brand's position. So there is no need to wait - it is already worth taking care of the perfect musical setting for your business right now! Take a look at our offer and if you have any questions, please do not hesitate to contact us!

Ania Bobko
Music Manager