make sense media – the invisible host of the hotel

In hospitality, people talk about location, service, and design. But it’s becoming more common that guests choose a hotel because of how the place makes them feel.

And that feeling is shaped by the senses — especially smell, which affects emotions up to 75% more than other stimuli (P&G research, 2022).

It’s emotions, not details, that determine whether a hotel becomes just a stopover, or a memory guests want to return to.

make sense media is a sensory agency that has been supporting hotels, premium brands, and wellness destinations for over a decade in creating cohesive, multi-sensory experiences.

We believe the future of hospitality is not only beautiful design and high service standards, but also consciously designed experiences using scent, sound, visuals, and space that together build an emotional bond with the brand.

The four pillars of a sensory hotel experience

• Scent marketing – signature fragrance compositions tailored to the brand’s character, hotel zone, and time of day.
• Audio marketing – music that harmonises with interior architecture and the rhythm of the day; from morning energy to evening relaxation.
• Digital Signage – screens and visual solutions that not only inform, but also inspire and structure the guest experience.
• Greenery and seasonal decor – sensory enhancements that elevate both emotion and aesthetics.

Studies published in the International Journal of Hospitality Management indicate that scented environments increase positive stay evaluations by an average of 20–30%, and guests are 40% more likely to choose the same hotel again.

Our projects are created in collaboration with boutique hotels, hotel chains, and wellness resorts across Poland and Europe.

A new approach to sensory design in hospitality

In a market increasingly competing for attention and loyalty, sensory design is no longer an add-on — it’s becoming a strategic tool for building an advantage.
That’s why make sense media introduces a new model of cooperation with hotels, combining:

• brand strategy with guest experience,
  
• customer behaviour data with emotions,
  
• technology (devices, systems, playlists) with design and storytelling.

Today, luxury means emotion — and emotions are born from the senses.

From the lobby to retail

The most forward-thinking hotels go a step further by introducing their own signature scent lines: candles, diffusers, and sprays.

This turns fragrance into a new brand medium — guests can take home an emotional memory of their stay, while the hotel gains an additional revenue stream and strengthens guest loyalty

At make sense media, we help hotels design not only the scent, but the full guest journey — from the moment they enter to the moment the memory of the aroma comes back to them at home.

“In a world where everything can be copied — the scent of emotion cannot be replicated.”

Zosia Jüngst
Aromamarketing Specialist